Targeting Options

The DNA Platform offers unprecedented precision in audience targeting through our multi-dimensional targeting system. This guide will help you understand the various targeting options available and how to create precisely targeted campaigns.

Targeting Dimensions

Our targeting system allows you to combine multiple dimensions to reach exactly the right players for your brand:

Trait-Based Targeting

Target players based on their demonstrated play styles, skills, and preferences:

Play Style Traits

Trait	Description	Targeting Value
Competitive	Players who thrive on competition and leaderboards	Ideal for performance products, energy drinks, competitive gear
Explorer	Players who enjoy discovering new content and secrets	Great for travel, adventure products, discovery-based services
Achiever	Players focused on completing challenges and collecting achievements	Perfect for goal-oriented products, productivity tools, collection-based items
Social	Players who prioritize team play and community interaction	Excellent for communication tools, social apps, community events
Creator	Players who enjoy building, customizing, and personalizing	Ideal for creative tools, customizable products, design-focused brands

Skill-Based Traits

Trait	Description	Targeting Value
Reflex	Players with exceptional reaction time and coordination	Perfect for performance gear, energy products, precision tools
Strategic	Players who excel at planning and resource management	Ideal for financial services, planning tools, strategic products
Technical	Players with strong technical understanding and optimization skills	Great for tech products, optimization tools, analytical services
Persistent	Players who demonstrate high resilience and determination	Excellent for endurance products, educational services, challenge-based brands
Adaptive	Players who quickly adapt to new situations and mechanics	Ideal for innovation-focused brands, adaptable products, learning tools

Motivational Traits

Trait	Description	Targeting Value
Mastery	Driven by skill improvement and perfection	Perfect for skill-building products, performance tools, educational services
Fantasy	Motivated by immersion and escapism	Ideal for entertainment, immersive experiences, fantasy-themed products
Relaxation	Seeking stress relief and casual enjoyment	Great for wellness products, comfort items, relaxation services
Expression	Motivated by self-expression and identity	Excellent for fashion, customization products, personal branding tools
Collection	Driven by completing sets and acquiring items	Perfect for collectibles, subscription services, limited-edition products

Achievement Targeting

Target players based on their achievement history and accomplishment patterns:

Game Completion Status

• Completion Level: Target based on percentage of game completed
• Achievement Count: Target based on number of achievements earned
• Trophy/Badge Level: Target based on rarity or difficulty of achievements earned
• Completion Speed: Target based on how quickly players complete games or challenges

Skill Demonstration Levels

• Difficulty Mastery: Players who have completed high-difficulty content
• Competitive Ranking: Players who have achieved specific competitive ranks
• Speedrun Performance: Players who complete content with exceptional speed
• Perfect Completion: Players who achieve flawless or 100% completion

Genre-Specific Accomplishments

• FPS Mastery: Exceptional performance in first-person shooter games
• Strategy Excellence: Demonstrated strategic thinking and planning
• RPG Completion: Deep engagement with role-playing game content
• Creative Building: Outstanding creative construction or design

Collection or Completion Tendencies

• Completionists: Players who strive to finish all available content
• Collectors: Players who focus on gathering all available items
• Achievers: Players who prioritize earning all achievements
• Perfectionists: Players who aim for perfect scores or ratings

Behavioral Segmentation

Target players based on their gameplay patterns and habits:

Playtime Patterns

• Session Frequency: How often players engage with games
• Session Duration: Average length of gameplay sessions
• Time of Day: When players typically play games
• Day of Week: Which days players are most active

Session Frequency

• Daily Players: Those who play every day
• Weekly Regulars: Those who play several times per week
• Weekend Warriors: Those who primarily play on weekends
• Occasional Players: Those who play sporadically

In-Game Spending Habits

• High Spenders: Players who regularly make significant in-game purchases
• Mid-Tier Spenders: Players who occasionally make moderate purchases
• Low Spenders: Players who rarely make small purchases
• Non-Spenders: Players who don't make in-game purchases

Community Participation Levels

• Community Leaders: Highly engaged in forums, social media, and events
• Active Participants: Regularly engage with community content
• Passive Observers: Follow community content but rarely participate
• Solo Players: Minimal community engagement

Traditional Demographics

Supplement behavioral targeting with traditional demographic information:

Age Ranges

• 13-17: Teen players
• 18-24: Young adult players
• 25-34: Adult players
• 35-44: Mature adult players
• 45+: Senior players

Geographic Regions

• North America: US, Canada, Mexico
• Europe: EU countries, UK, Eastern Europe
• Asia-Pacific: Japan, South Korea, Australia, Southeast Asia
• Latin America: Brazil, Argentina, Chile, Colombia
• Other Regions: Middle East, Africa, etc.

Platform Preferences

• PC Gamers: Desktop and laptop players
• Console Players: PlayStation, Xbox, Nintendo
• Mobile Gamers: Smartphone and tablet players
• Blockchain Gamers: Web3 and crypto game players

Language Settings

• Target players based on their preferred language
• Useful for localized campaigns and culturally relevant content

Creating Targeting Configurations

Our platform allows you to combine multiple targeting dimensions to create precisely defined audience segments:

Targeting Configuration Structure

{
  "campaign": {
    "name": "Campaign Name",
    "targeting": {
      "traits": {
        "trait_name": { "min": value, "max": value },
        ...
      },
      "achievements": {
        "categories": ["category1", "category2"],
        "difficulty": { "min": value, "max": value },
        ...
      },
      "behavior": {
        "metric_name": { "min": value, "max": value },
        ...
      },
      "demographics": {
        "regions": ["region1", "region2"],
        "platforms": ["platform1", "platform2"],
        "age_ranges": ["range1", "range2"],
        ...
      }
    }
  }
}

Example Targeting Configurations

Performance Gaming Peripheral

{
  "campaign": {
    "name": "Gaming Peripheral Product Launch",
    "targeting": {
      "traits": {
        "competitive": { "min": 0.7 },
        "reflex": { "min": 0.8 },
        "technical": { "min": 0.6 }
      },
      "achievements": {
        "categories": ["fps_mastery", "competitive_ranking"],
        "difficulty": { "min": 0.7 }
      },
      "behavior": {
        "weekly_playtime": { "min": 10 }, // hours
        "session_length": { "min": 45 }   // minutes
      },
      "demographics": {
        "regions": ["na", "eu"],
        "platforms": ["pc", "console"],
        "age_ranges": ["18-24", "25-34"]
      }
    }
  }
}

Casual Mobile Game Promotion

{
  "campaign": {
    "name": "Casual Mobile Game Launch",
    "targeting": {
      "traits": {
        "relaxation": { "min": 0.6 },
        "fantasy": { "min": 0.5 }
      },
      "achievements": {
        "categories": ["puzzle_completion", "casual_gaming"],
        "difficulty": { "max": 0.6 }
      },
      "behavior": {
        "session_frequency": { "min": 5 }, // sessions per week
        "session_length": { "max": 30 }    // minutes
      },
      "demographics": {
        "regions": ["global"],
        "platforms": ["mobile"],
        "age_ranges": ["all"]
      }
    }
  }
}

Luxury Fashion Brand Integration

{
  "campaign": {
    "name": "Fashion Collection Virtual Items",
    "targeting": {
      "traits": {
        "expression": { "min": 0.7 },
        "social": { "min": 0.6 },
        "creator": { "min": 0.5 }
      },
      "achievements": {
        "categories": ["customization_master", "social_influencer"],
        "difficulty": { "min": 0.4 }
      },
      "behavior": {
        "in_game_purchases": { "min": 3 }, // purchases per month
        "social_sharing": { "min": 5 }     // shares per month
      },
      "demographics": {
        "regions": ["na", "eu", "apac"],
        "platforms": ["all"],
        "age_ranges": ["18-24", "25-34"]
      }
    }
  }
}

Audience Size Estimation

Before launching your campaign, our platform provides estimated audience size based on your targeting configuration:

Audience Estimation Tool

Our audience estimation tool provides:

• Total Reach: Estimated number of players matching your targeting criteria
• Engagement Prediction: Expected participation and completion rates
• Platform Distribution: Breakdown of audience by gaming platform
• Regional Distribution: Geographic distribution of the target audience

Refining Your Audience

If your estimated audience is too large or too small, you can refine your targeting:

• Broaden Criteria: Reduce minimum thresholds or add more categories
• Narrow Criteria: Increase minimum thresholds or focus on fewer categories
• Adjust Dimensions: Prioritize different targeting dimensions
• A/B Testing: Create multiple targeting configurations to test performance

Targeting Best Practices

Balance Precision and Scale

• Highly specific targeting may reach fewer players but drive higher engagement
• Broader targeting reaches more players but may result in lower conversion rates
• Find the optimal balance based on your campaign objectives

Combine Multiple Dimensions

• The most effective targeting uses multiple dimensions together
• Trait-based targeting combined with achievement history is particularly powerful
• Add behavioral patterns for even more precise segmentation

Test and Refine

• Start with a hypothesis about your ideal audience
• Test different targeting configurations with smaller campaigns
• Use performance data to refine your targeting approach
• Continuously optimize based on engagement metrics

Respect Privacy

• Our platform never shares personally identifiable information
• All targeting is based on anonymized, aggregated data
• Players have control over what data is used for targeting
• We comply with all relevant privacy regulations globally

Next Steps

Ready to define your target audience?

• Learn about Reward Design to create compelling rewards for your campaign
• Review Integration Requirements for technical specifications
• Explore Analytics & Reporting for performance measurement
• Contact your DNA Games representative to begin planning your targeting strategy