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Potential Use Cases

Note: The following are hypothetical examples designed to illustrate possible applications of the DNA Platform.

This page provides hypothetical examples of how different types of brands might leverage the DNA Platform to engage with gaming communities in authentic, meaningful ways.

Global Beverage Brand

A global beverage company could create a cross-game hydration campaign that rewards players for maintaining gaming sessions while staying hydrated:

Campaign Structure

  • Objective: Associate the brand with healthy gaming habits
  • Mechanic: Players earn points for taking regular breaks during long gaming sessions
  • Reward: Limited edition in-game items themed around the beverage brand
  • Measurement: Track break frequency, session length changes, and reward redemption rates

Player Experience

  1. Player receives notification suggesting a hydration break after 90 minutes of continuous play
  2. Taking a 5-minute break earns points toward the campaign
  3. Accumulated points unlock exclusive in-game cosmetics featuring the brand's colors and themes
  4. Players can share their "Hydration Score" on social media, extending campaign reach

Streaming Service

A streaming entertainment platform could promote a new series release through an integrated gaming experience:

Campaign Structure

  • Objective: Drive awareness and viewership of a new fantasy series
  • Mechanic: Special in-game quests inspired by the series' storyline
  • Reward: Dual rewards spanning both gaming and streaming platforms
  • Measurement: Quest completion rates, streaming service sign-ups, and episode views

Player Experience

  1. Player discovers a special quest line featuring themes and challenges inspired by the streaming series
  2. Completing quests unlocks exclusive character skins based on series protagonists
  3. Players also receive a code for one month of free streaming service access
  4. Additional in-game content unlocks as players watch episodes, creating a virtuous engagement loop

Tech Hardware Launch

A technology company launching a new gaming peripheral could use the DNA Platform to showcase its benefits:

Campaign Structure

  • Objective: Demonstrate the competitive advantage of the new hardware
  • Mechanic: Special game modes optimized for the hardware's unique features
  • Reward: Performance-based rewards and hardware discounts
  • Measurement: Engagement with optimized game modes, click-through to product pages, and conversion rates

Player Experience

  1. Player accesses special game modes designed to highlight the hardware's capabilities
  2. Performance metrics show potential improvement possible with the new hardware
  3. Achieving certain performance thresholds earns discount codes for the hardware
  4. Players can participate in a leaderboard competition for a chance to win the hardware

Fashion Brand

A fashion brand targeting the gaming demographic could create a virtual fashion campaign:

Campaign Structure

  • Objective: Position the brand within gaming culture and drive product awareness
  • Mechanic: Virtual fashion items that mirror real-world product lines
  • Reward: Digital and physical fashion items
  • Measurement: Virtual item usage, social sharing, and e-commerce conversions

Player Experience

  1. Player discovers exclusive in-game apparel items designed by the fashion brand
  2. Using these items in-game earns points toward the campaign
  3. Accumulated points can be redeemed for discount codes on physical merchandise
  4. Limited edition physical products feature designs from the game, creating a crossover between virtual and physical fashion

Implementation Considerations

When implementing these types of brand campaigns, consider:

  • Authenticity: Ensure the brand integration feels natural within the game context
  • Value Exchange: Provide clear value to players for their engagement
  • Performance Metrics: Define clear KPIs aligned with brand objectives
  • Player Experience: Maintain gameplay integrity while incorporating brand elements

Next Steps

Interested in exploring how your brand could create similar campaigns? Contact our brand partnership team: