Analytics & Reporting
The DNA Platform provides comprehensive analytics and reporting capabilities to help you measure the performance of your brand campaigns. This guide explains the visualization tools, reporting options, and technical implementation details available to optimize your campaigns and demonstrate ROI.
For detailed definitions of key success metrics, see Success Metrics.
Campaign Performance Visualization
The DNA Platform offers powerful visualization tools to track campaign performance:
Engagement Visualization Tools
The following visualizations help you track player progression through your campaign:
Engagement Funnel
Example visualization of player progression through campaign stages
Game-Specific Visualization Tools
Analyze performance across different games in your campaign:
Cross-Game Engagement
Cross-Game Player Engagement
Visualization of player overlap between games in a multi-game campaign
Example visualization of player overlap between games in a multi-game campaign
Audience Insights Visualization
Gain valuable understanding of the players engaging with your campaign through these visualization tools:
Demographic Visualization Tools
Geographic Heat Map
Geographic Distribution
Campaign engagement by geographic region
Visualization of campaign engagement by geographic region
Platform Breakdown
Platform Distribution
Example visualization of campaign participants by platform
Trait Analysis Tools
Our platform provides tools to analyze the behavioral traits of your most engaged participants:
| Analysis Tool | Visualization Type | Implementation Method |
|---|---|---|
| Play Style Analysis | Heat maps | Trait correlation matrix |
| Skill Level Segmentation | Radar charts | Percentile distribution |
| Motivation Factor Analysis | Stacked bar charts | Factor analysis visualization |
| Social Network Mapping | Network graphs | Connection strength visualization |
Engagement Pattern Analysis
Our tools help you identify when and how players engage with your campaign:
| Analysis Tool | Visualization Type | Implementation Method |
|---|---|---|
| Time-of-Day Activity | Heat calendar | Hourly engagement tracking |
| Session Duration Impact | Scatter plots | Correlation visualization |
| Progressive Engagement | Line charts | Trend analysis with annotations |
| Cross-Game Behavior | Sankey diagrams | Flow visualization |
Conversion Tracking Visualization
The DNA Platform provides tools to visualize how campaign engagement translates to business outcomes. For definitions of key conversion metrics, see Success Metrics: Conversion Tracking.
Conversion Visualization Tools
Account Creation Funnel
Account Creation Journey
Example visualization of user journey from campaign exposure to account creation
Conversion Attribution Model
Multi-touch Attribution Model
Example visualization of multi-touch attribution for campaign conversions
Brand Impact Visualization
The DNA Platform provides tools to visualize changes in brand perception. For definitions of key brand impact metrics, see Success Metrics: Brand Impact.
Brand Awareness Visualization
Example visualization of brand awareness metrics before and after campaign
ROI Visualization Tools
The DNA Platform provides comprehensive tools for visualizing campaign ROI. For ROI calculation models and formulas, see Success Metrics: ROI Measurement.
ROI Dashboard
Example visualization of campaign ROI metrics and calculations
Channel ROI Comparison
Example visualization comparing ROI across different marketing channels
Data Export
Flexible options for accessing and analyzing your campaign data:
Report Formats
Choose from multiple report formats to suit your needs:
| Format | Features | Best For |
|---|---|---|
| Interactive Dashboards | Real-time data, interactive filters, drill-down capability | Campaign managers, day-to-day monitoring |
| PDF Reports | Formatted summaries, shareable documents, executive summaries | Stakeholder presentations, executive reviews |
| CSV Data Exports | Raw data, custom analysis capability, integration with other tools | Data analysts, custom reporting needs |
| API Data Access | Automated data retrieval, integration with your systems, custom applications | Technical teams, integrated analytics systems |
Scheduling Options
Set up automated reporting on your preferred schedule:
- Real-Time Monitoring: Live dashboards with automatic updates
- Daily Summaries: Automated daily performance reports
- Weekly Comprehensive Reports: Detailed weekly analysis with insights
- End-of-Campaign Analysis: Complete post-campaign performance report
Custom Reporting
Create tailored reports for your specific needs:
- Custom Metric Tracking: Define and track metrics specific to your goals
- Specialized Visualization: Create custom visualizations for your data
- Integration with Brand Analytics: Connect with your existing analytics systems
- Comparative Historical Analysis: Compare with your previous campaigns
Data Retention
Understand how long your campaign data will be available:
- Campaign Data: Retained for 13 months after campaign conclusion
- Aggregated Insights: Available for longer-term historical analysis
- Compliance Considerations: Data retention complies with relevant regulations
- Data Export Options: Options for archiving data for longer retention
Analytics Best Practices
Setting Up for Success
Prepare for effective measurement before your campaign launches:
- Define Clear KPIs: Establish specific, measurable objectives before launch
- Implement Proper Tracking: Ensure all necessary tracking is in place
- Establish Baselines: Determine benchmark metrics for comparison
- Create Measurement Plan: Document what you'll measure and how
Ongoing Optimization
Use analytics to improve campaign performance in real-time:
- Regular Review Cadence: Establish a schedule for reviewing performance
- Actionable Insights: Focus on metrics that can drive decisions
- A/B Testing: Test variations to optimize performance
- Agile Adjustments: Make data-driven changes during the campaign
Effective Analysis
Extract meaningful insights from your campaign data:
- Look Beyond Vanity Metrics: Focus on metrics that indicate real business impact
- Segment Your Data: Analyze performance across different audience segments
- Identify Patterns: Look for trends and correlations in the data
- Compare Against Benchmarks: Understand performance in context
Reporting for Stakeholders
Communicate results effectively to different audiences:
- Executive Summaries: Concise overviews focused on business outcomes
- Marketing Team Reports: Detailed performance with optimization insights
- Technical Reports: Implementation details and technical performance
- Visual Storytelling: Use visualizations to communicate complex data clearly
Next Steps
Ready to leverage our analytics capabilities for your campaign?
- Explore Creating Branded Campaigns to design your campaign
- Learn about Targeting Options for audience segmentation
- Review Success Metrics for detailed metric definitions
- Contact your DNA Games representative to discuss your analytics needs