Integration Requirements
Successful brand campaigns on the DNA Platform require careful planning and preparation. This guide outlines the technical requirements, timelines, and processes for integrating your brand campaign into our gaming ecosystem.
Brand Asset Requirements
Logo Specifications
Provide your brand logos in the following formats and specifications:
| Asset Type | Format | Dimensions | File Size | Color Space |
|---|---|---|---|---|
| Primary Logo | SVG, PNG | 1024×1024px min. | <5MB | RGB |
| Horizontal Logo | SVG, PNG | 1920×1080px min. | <5MB | RGB |
| Icon/Symbol | SVG, PNG | 512×512px min. | <2MB | RGB |
| Animated Logo (optional) | GIF, MP4 | 1024×1024px min. | <10MB | RGB |
Additional logo requirements:
- Transparency: Include transparent backgrounds where appropriate
- Variants: Provide light and dark versions if available
- Clear Space: Define minimum clear space around logos
- Minimum Size: Specify minimum display size requirements
Brand Guidelines
Share your brand guidelines to ensure consistent representation:
- Color Palette: Primary and secondary colors with RGB and hex values
- Typography: Font families, weights, and usage guidelines
- Visual Style: Key visual elements and design principles
- Tone of Voice: Messaging guidelines and brand personality
- Usage Restrictions: Any limitations on how your brand can be represented
Messaging Requirements
Provide approved messaging for campaign communications:
- Campaign Taglines: Official campaign slogans or taglines
- Product Descriptions: Approved descriptions of featured products or services
- Call-to-Action Text: Preferred CTA language for various touchpoints
- Legal Copy: Required disclaimers, terms, or legal language
- Localization: Translations for target markets if applicable
Creative Approval Processes
Define your approval workflow for campaign assets:
- Review Timeline: Expected turnaround time for approvals
- Approval Contacts: Primary and secondary contacts for approvals
- Revision Process: Protocol for requesting and implementing changes
- Final Sign-Off: Requirements for final approval before launch
Technical Integration
API Access
Our platform provides API access for campaign tracking and management:
API Authentication
- API Keys: Secure keys will be provided for your development team
- Authentication Method: OAuth 2.0 with JWT tokens
- Rate Limits: Standard limit of 100 requests per minute
- Environment Access: Separate keys for development, staging, and production
Available Endpoints
| Endpoint Category | Purpose | Documentation |
|---|---|---|
| Campaign Management | Create and manage campaigns | API Docs: Campaigns |
| Reward Fulfillment | Track and fulfill rewards | API Docs: Rewards |
| Analytics | Access real-time campaign data | API Docs: Analytics |
| User Verification | Verify user eligibility | API Docs: Users |
Reward Fulfillment Mechanisms
Implement systems for delivering rewards to players:
Digital Reward Delivery
- In-Game Item Integration: Requirements for digital item implementation
- Code Redemption: System for generating and validating redemption codes
- Account Linking: Process for connecting DNA accounts to brand platforms
- Digital Delivery Verification: Confirmation of successful delivery
Physical Reward Integration
The DNA Platform provides integration points for connecting digital achievements to your physical reward fulfillment systems:
- Qualification API: Verify player eligibility for physical rewards based on achievements
- Redemption Code Generation: Create unique codes for players to redeem on your website
- Secure Data Exchange: Transfer qualified player information to your systems
- Conversion Tracking: Monitor the journey from achievement to physical redemption
Note: The DNA Platform does not handle physical inventory, shipping, or fulfillment. Instead, we provide the digital infrastructure that enables your brand to connect in-game achievements to your existing physical reward fulfillment systems. This approach gives you complete control over the physical reward experience while leveraging our digital engagement capabilities.
Performance Monitoring Integration
Implement tracking for campaign performance metrics:
- Event Tracking: Implementation of event tracking for key user actions
- Conversion Pixels: Placement of tracking pixels on conversion pages
- Attribution Models: Configuration of multi-touch attribution tracking
- Custom Events: Definition and implementation of campaign-specific events
Data Sharing Agreements
Establish protocols for secure data exchange:
- Data Types: Specification of what data will be shared
- Anonymization: Requirements for data anonymization and aggregation
- Storage Policies: Guidelines for data retention and storage
- Compliance Requirements: Adherence to GDPR, CCPA, and other regulations
Timeline Considerations
Campaign Setup Lead Time
Plan for adequate preparation time before launch:
| Campaign Complexity | Recommended Lead Time | Key Milestones |
|---|---|---|
| Simple (single game, standard rewards) | 3-4 weeks | Asset delivery: 3 weeks before launch Technical integration: 2 weeks before launch Testing: 1 week before launch |
| Moderate (multi-game, custom rewards) | 6-8 weeks | Asset delivery: 6 weeks before launch Technical integration: 4 weeks before launch Testing: 2 weeks before launch |
| Complex (custom experiences, physical rewards) | 10-12 weeks | Asset delivery: 10 weeks before launch Technical integration: 8 weeks before launch Testing: 3 weeks before launch |
Approval Milestones
Schedule key approval points throughout the campaign development:
- Concept Approval: Sign-off on campaign concept and strategy
- Creative Approval: Approval of visual designs and creative elements
- Technical Specification: Agreement on technical implementation details
- Integration Testing: Verification of technical implementation
- Final Campaign Approval: Complete sign-off before launch
Launch Coordination
Plan for a smooth campaign launch:
- Launch Window: Optimal timing based on game release schedules and events
- Phased Rollout: Strategy for gradual deployment across games
- Contingency Planning: Backup plans for potential technical issues
- Communication Timeline: Schedule for player communications
Post-Campaign Analysis Period
Allow time for comprehensive campaign evaluation:
- Data Collection Period: Typically 2-4 weeks after campaign conclusion
- Analysis Timeline: 1-2 weeks for data processing and insight generation
- Debrief Meeting: Scheduled 4-6 weeks after campaign conclusion
- Optimization Planning: Strategy session for future campaigns
Legal Requirements
Terms and Conditions
Develop comprehensive terms for your campaign:
- Eligibility Requirements: Who can participate in the campaign
- Participation Rules: How players can engage with the campaign
- Reward Conditions: Requirements for earning and receiving rewards
- Timing Clauses: Campaign duration and important deadlines
- Modification Rights: Rights to modify or terminate the campaign
Privacy Policy Considerations
Address privacy concerns related to your campaign:
- Data Collection: What player data will be collected
- Data Usage: How collected data will be used
- Data Sharing: Whether and how data will be shared
- User Rights: Player rights regarding their data
- Retention Policies: How long data will be retained
Reward Fulfillment Responsibilities
Clarify responsibilities for reward delivery:
- Fulfillment Owner: Which party is responsible for reward delivery
- Delivery Timeframes: Expected timelines for reward fulfillment
- Replacement Policies: Process for handling lost or damaged rewards
- Support Channels: How players can get help with reward issues
- Liability Limitations: Limitations on fulfillment responsibilities
Regional Regulatory Compliance
Ensure compliance with relevant regulations:
- Regional Variations: Different requirements by geographic region
- Age Restrictions: Age verification requirements if applicable
- Sweepstakes Laws: Compliance with prize and sweepstakes regulations
- Digital Goods Regulations: Compliance with virtual item regulations
- Tax Implications: Tax reporting requirements for high-value rewards
Implementation Checklist
Use this checklist to ensure you've completed all necessary steps:
Pre-Integration Phase
- Define campaign objectives and KPIs
- Identify target audience segments
- Select appropriate campaign type
- Design reward structure
- Establish campaign timeline
- Secure internal approvals and budget
Asset Preparation Phase
- Prepare brand logos in required formats
- Develop campaign-specific creative assets
- Create reward artwork and descriptions
- Draft campaign messaging and copy
- Prepare legal terms and conditions
- Translate content for target regions
Technical Integration Phase
- Complete API integration documentation
- Set up development environment access
- Implement tracking and analytics
- Configure reward fulfillment system
- Establish data sharing protocols
- Complete security review
Testing Phase
- Verify visual asset implementation
- Test player journey and experience
- Validate reward issuance and delivery
- Confirm tracking and analytics functionality
- Perform load and stress testing
- Complete final QA review
Launch Phase
- Obtain final approvals from all stakeholders
- Coordinate launch timing with game schedules
- Prepare player communications
- Brief customer support teams
- Activate monitoring systems
- Execute launch plan
Hypothetical Example: Integration Timeline
IMPORTANT NOTE: This is a hypothetical scenario designed to illustrate a potential integration process. This is not a real case study and does not represent an actual campaign or implementation.
Tech Hardware Brand Campaign
Campaign Type: Cross-game challenge with physical and digital rewards
Potential Integration Timeline:
- Week 1-2: Campaign concept and reward structure finalized
- Week 3-4: Brand assets and guidelines delivered
- Week 5-6: Technical integration and API implementation
- Week 7: Testing and QA across all participating games
- Week 8: Final approvals and launch preparation
Technical Implementation:
- Custom API integration for real-time achievement tracking
- Secure fulfillment system for physical product delivery
- Multi-touch attribution model for conversion tracking
- Real-time dashboard for campaign performance monitoring
Results:
- Seamless integration across 8 different games
- 28% conversion rate on hardware purchases
- 99.7% successful fulfillment rate for physical rewards
- 42% of participants engaged across multiple games
Next Steps
Ready to begin the integration process?
- Review our Analytics & Reporting capabilities
- Explore Creating Branded Campaigns for campaign structure
- Learn about Targeting Options for audience segmentation
- Contact your DNA Games representative to begin the integration process